Monday, February 20, 2012

What we want and actually need?

Life is spent either by fulfilling your needs or achieving your wants. The difference between want and need can be subtle for some or simply obvious for many. By what rule we live our lives determines what kind of a person we are generally. A person who focuses more on the needs lives more satisfying life than the person who focuses on achieving his wants.

If you are thirsty what you need is a glass of tap water and what you want is a carbonated drink. The sensible choice would be to go for tap water but most of us choose otherwise. If you are looking for a cellular device just for talking with your friends, family and colleagues then what you need is a simple mobile phone and what you want is an IPhone or some other SmartPhone. Whether you spend your money on your need or your want, the choice is all yours.

Want can be called a lavishing or a modernized need. The need and want of a common person in the developed country like US would be different from an average person living in the under-developed country like Somalia. Pizza, Rice, Chicken and Dessert is what you want for dinner while someone in different continent needs a small piece of bread to fulfill his hunger. Most of the marketing and branding strategies focus on making their product our want and then making our want our need.

The schools teach us complex mathematical techniques to uncover the hidden but they forget teaching us simple rules to live our lives with. Living by your needs or by your wants can change your life. Think about it! :)

No comments:

Post a Comment